App Implementation: A Case Study

When it comes to incorporating technological innovations at trade shows, the challenge is perhaps toughest for those with the most stake in showing them off -- tech-related organizations. That's the case for Mark Bell, vice president of industry affairs for the Washington, D.C.-based National Cable and Telecommunications Association, whose annual convention showcases cutting-edge technology. For this year's Cable Show, held in May in Los Angeles, that meant constructing a community in miniature on the trade show floor to exhibit all of the latest cable-based advancements as the consumer would see them in the real world. 

"We went about building things like houses and apartments, the local movie theater, a hotel and businesses, all of which are served by big, robust, sophisticated networks and developed by cable operators," Bell notes. "And then we showcased innovative new content from our programming community, and we did that all within the context of everyday life." [Read More]

Article from Meetings and Conventions: http://www.meetings-conventions.com/